Performance Marketing — Customer Journey
VIEW JOURNEY
DRAG NODES
TRAFFIC SOURCES
WEBSITE HUB
TRACKING LAYER
ANALYTICS
OUTPUT
f
Meta Ads
FB · IG · Reels
G
Google Ads
Search · PMax · Shopping
TT
TikTok Ads
In-Feed · Spark · TopView
SC
Snapchat Ads
Story · Collection Ads
Email / SMS
Klaviyo · Flows
yourwebsite.com
Client Website
Landing Page · Store
Meta Pixel
PageView · ATC · Purchase
CAPI
Server-Side · Hashed Data
GTM
Google Tag Manager
Tags · Triggers · GA4
TT·PX
TikTok Pixel
Events · ATC · Purchase
SN·PX
Snap Pixel
Purchase · Lead Events
Events Manager
Meta · Signal · Dedup
GA4
Google Analytics 4
Sessions · Goals · Paths
G
Google Ads Conv.
Smart Bidding · tCPA · ROAS
Audience Builder
Custom · Lookalike · Retarget
Campaign Manager
Bid · Budget · Schedule
Ad Creative
Copy · Visuals · UGC
A/B Testing
Ads · Landing Pages
Reporting
ROAS · CPA · CTR · CVR
Optimisation
Scale · Pause · Iterate
Active node
Inactive (dimmed)
Active connection
VIEW JOURNEY
to highlight flows