Integration Guide

Meta CAPI Server-Side Tracking

Send Facebook and Instagram conversion events directly from your server. Bypass ad blockers, fix iOS 14 tracking loss and achieve 90%+ match rates.

90%+

Average match rate

5 min

Setup time

97%

Event delivery rate

Why Your Facebook Pixel is Losing Conversions

The Facebook Pixel runs in the browser — which means it is blocked by ad blockers, iOS 14 privacy settings and Safari ITP. Advertisers using browser-only pixels lose 30-40% of their conversion data. Meta Conversions API fixes this by sending events from your server, where no browser restriction can interfere. TrackHive connects your website to Meta CAPI without any server setup or developer work.

What TrackHive Sends to Meta CAPI

TrackHive automatically captures and sends every available customer information parameter with each event: email, phone number, first and last name, fbp cookie, fbc cookie, fbclid, IP address, user agent, city, country and postal code. All data is hashed with SHA-256 before transmission. This enrichment is what drives 90%+ match rates on Meta.

Connect Meta CAPI in 5 Minutes

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